Has anyone else already broken their New Year’s Resolution or is that just me? Oh well, the WordStream blog has continued to thrive so we’ll just pretend that makes up for the missed yoga classes and diet regime where I ended up at Chipotle “by accident.”
Image from Flickr
Next year, I say we all agree to make a resolution to no longer make resolutions because who really sticks to these nonsense, unrealistic life-changes anyhow?
January’s been a busy month! Between battling blizzards and planning Super Bowl parties, who has time to keep up with the WordStream blog? No need to worry! I’ve outlined the top performing WordStream blog posts in the month of January:
WordStream founder and CTO, Larry Kim’s, seven free resources on how to learn to code free of charge tops the list! Larry declares his degree in electrical engineering and ability to comfortably code to be his biggest competitive advantage over his undeniably successful 10-year internet marketing career. So are you up for the challenge? Use these free resources to learn the skills of coding and get a step ahead in your professional career in 2015.
This post (by yours truly) goes in-depth into specific PPC tactics startup marketers can use to kill it at paid search. Working for a startup isn’t all that it is cracked out to be. Startup marketers face unique challenges like stretched bandwidth and limited resources, so how does one make time to maintain profitable paid search campaigns? I spoke with some local Google-glass wearing startup marketers (including my sister) to gain insight on successful PPC tactics for startups to grow their businesses with limited budgets.
The average person spends 4 years of their life looking down at their cell phone! Shocking, or is it? In this post I detailed 6 strategies that will take your social media marketing plan to the next level in 2015. This is the new and improved version of my 2014 social media marketing strategies post so check it out and implement these tips because I’m beyond confident that your target audience spends a large chunk of their day (and life) on social media.
Are you a restaurant owner? Or just a foodie curious about marketing? In this post, Megan Marrs, provides 25 creative restaurant marketing ideas to help your business intrigue the stomach growling winers and diners searching for their next favorite eatery. Everything from becoming an Insta-ham to building your restaurant’s brand identify, these tips will ensure that reservations will need to be made several weeks in advance!
WordStream’s blogging guru, Dan Shewan, has taken a step back from the large quantity of posts he typically writes each month to focus on other forms of content. Dan fans, do not worry! He will still be writing witty and informative posts for WordStream’s blog, but is now focusing a larger portion of his time on a new form of content – videos. Who doesn’t love a great video? But producing a video can be quite intimating. Check out Dan’s 15 tips to edit and produce quality marketing videos.
Retargeting, cool or creepy? WordStream’s, Navah Fuchs, dives into the three ways to take your retargeting campaigns to the next level. The goal of retargeting ads is to ensure long-term customer engagement, retention, and repeat purchases so use these tips to do just that with your stalking, I mean retargeting, efforts.
As my personal favorite social media platform, I couldn’t resist writing an Instagram themed post. I’m truly addicted to the social app and for good reason. They recently reached 300 million users, surpassing their older cousin Twitter! But how can marketers stand out on this platform? I’ve outlined 10 tips to make people fall in Insta-love with your brand, with lots of visual examples from brands that I <3.
What’s the best way to measure the effectiveness of your content? In this post, Larry outlines tips for the experts that will help you learn how to quantify the success of your content. These measurement insights, formulas, and valuable resources are sure to get your content analysis on an accurate and insightful track.
Another fascinating post by Dan Shewan – the Internet of Things; “a world in which all manner of devices, from smartphones and tables to refrigerators and thermostats, can share data freely among themselves via the Internet and offer us unprecedented control over our surroundings.” Is that mind-blowing or what? As Dan reminds readers, the Internet of Things has been around for years, but Dan dives into why search marketers should be paying closer attention now more than ever before.
The dreaded “Unsubscribe” click! This is something all marketers are constantly trying to steer their leads away from. WordStream’s, Elisa Gabbert, provides four major faux-pas that companies are making in their email marketing campaigns followed by how these mistakes can be fixed to avoid clicking that dreaded unsubscribe button.
About the Author:
Margot is a Content Marketing Specialist at WordStream with a background in PPC, SEM, content and digital marketing. She enjoys running and eating ice cream during her free time (not simultaneous although that would be impressive). Follow her on:
Google+: +Margot da Cunha